This is not the only challenge faced by the marketing department. Words that customers can be more generic and hundreds of companies from the same sector. So here is the main task to ensure that customers will find your business if you're looking for what you want, not a competitor.
This process of getting your name in the top right of the search results of a search engine is the search engine optimization. Connecting words and get your site at the top of the search results is a collaborative effort between Web developers and marketing department. Marketing is something that is an integral part of any business.
Except maybe some specific task such as advertising and content creation is Bemarkingsbestuur on the part of the company's system. However, the benefits of a huge financial and temporal can be interrupted by any third-party involvement in web development and maintenance. best collaboration